Fazzini presents Jungle Whisper at Milan Design Week 2025, a capsule collection for bed and tableware born from a collaboration with Suonarestella and under the creative direction of Paolo Stella.
The project intertwines design, nature, and neuroscience, drawing inspiration from neurolinguistics to highlight five words—love, beauty, joy, grace, and wonder—that stimulate serotonin, each associated with a symbolic bird. The collection, featuring 19th-century botanical and bestiary illustrations, is available in shades of blue and includes a duvet cover, personalized pillowcases, and a tableware line.
"With this project, we've succeeded in creating a virtuous dialogue between creativity, productivity, and neuroscience. My understanding of the power of words to stimulate serotonin production stems from a long-standing study of emotional intelligence with Professor Paolo Borzacchiello, delving into neurolinguistics and its impact on emotions. I'm confident the collection will be a success because it expresses the attention to qualitative accuracy, reasoning, and authenticity that characterizes both my approach and that of Fazzini."